For Coaches: From Self-Doubt to Success
Using the WHAT IF Protocol to Grow Your Practice
You're sitting at your desk, staring at your calendar. Another week with too few clients. Your mind starts racing: What if no one wants to work with me? What if they think I'm a fraud? What if I can't make this business work?
As a Master EFT Practitioner who works with emerging coaches and practitioners, I've seen how these fears can keep talented professionals playing small. But here's what I've discovered: these doubts aren't signs you're not ready—they're opportunities for transformation.
Why Business Anxiety Feels Different
When you're building a practice, every decision can feel weighted with consequence. Should you raise your rates? Post on social media? Invest in that training? Your brain, wired for survival, treats each business uncertainty as a potential threat, triggering:
💔 Decision paralysis
💔 Procrastination on visibility
💔 Resistance to charging what you're worth
Transformative "What If" Questions for Your Business Growth
In my practice, I've identified 30 specific limiting beliefs that consistently block business success for coaches and practitioners. While I'll share my complete guide for spotting these later in this post, let me start with the most immediate tool that creates shifts: transformative 'What If' questions.
For Client Attraction:
What if perfect-fit clients are already looking for me?
What if my unique approach is exactly what some people need?
What if sharing my message feels natural and easy?
What if my authenticity is my best marketing strategy?
For Pricing & Money Mindset:
What if I could feel completely confident about my rates?
What if potential clients respect my pricing boundaries?
What if increasing my rates attracts even better clients?
What if my services are already worth more than I'm charging?
For Visibility & Marketing:
What if my content resonates deeply with the right people?
What if being visible feels increasingly comfortable?
What if my story helps others feel seen and understood?
What if my social media posts attract aligned opportunities?
For Professional Confidence:
What if my current experience is exactly what my clients need?
What if every client session increases my expertise?
What if I'm more qualified than I realize?
What if my doubts are just signs of my commitment to growth?
Remember: Create statements that feel authentic to you. Start where you are—if "What if I build a 7-figure practice?" feels too big, try "What if I sign one new client this month?"
Are You Ready to Go Deeper?
Ready to Uncover What’s Really Holding You Back?
If you’ve been nodding along, you’re not alone. The "what ifs" we ask ourselves often reveal something deeper—limiting beliefs quietly shaping how we show up, price our work, and share our message.
In my work with emerging coaches and purpose-driven practitioners, I’ve identified 30 of the most common beliefs that block business success—not just surface doubts, but deep-seated patterns that keep talented women playing small.
Want to uncover which ones might be affecting your business right now?
👉 Get your free "Step into Success: 30 Limiting Beliefs" guide
Inside, you'll find:
✅ A simple self-check to spot your personal blind spots
✅ The exact beliefs I see most often in coaching sessions
✅ A first step toward replacing them with grounded confidence
This guide is especially for women ready to lead, grow, and show up more fully—without second-guessing every decision.
Stop letting old stories run your new chapter.
Discover which of these 30 limiting beliefs are secretly sabotaging your confidence and business growth—then learn exactly how to release them with EFT.
👉 Get your free "Step into Success: 30 Limiting Beliefs" guide
Real-World Transformation: Emma's Story
Let me show you exactly how this transformation looks in practice. Emma came to me as a newly certified health coach struggling with imposter syndrome and visibility fears. Despite her extensive training and natural talent, she found herself:
• Procrastinating on launching her website
• Undercharging for her services
• Hiding behind endless certifications
During our initial assessment, I helped Emma identify that her 'imposter syndrome' wasn't just general anxiety—it was three specific limiting beliefs creating a complex pattern: 'I'm not expert enough,' 'People will discover I'm a fraud,' and 'I need more credentials to be credible.'
The deeper work began when we used EFT to address the emotional charge around these beliefs. Emma discovered these weren't just thoughts—they were rooted in childhood experiences of being criticized for "not knowing enough" and early career moments where she felt exposed or unprepared.
Through our targeted EFT sessions, we worked through layers of shame, perfectionism, and fear of judgment that had been driving her business paralysis. Between sessions, Emma practiced the WHAT IF Protocol to reinforce the new neural pathways we were creating.
"I tried positive thinking and mindset work before, but it never lasted," Emma shares. "Working with Kay, I realized I had emotional blocks I couldn't even see. She helped me release the actual feelings behind my fears—not just change my thoughts about them."
The transformation was gradual but profound. As we cleared the emotional charge around her limiting beliefs, Emma naturally began asking different questions: "What if my current knowledge is exactly what my ideal clients need? What if sharing my journey actually helps others trust me more?"
Three months later, Emma had:
• Launched her website with confidence
• Doubled her rates (and signed three new clients)
• Started sharing vulnerable, engaging content on social media
• Developed a waiting list for her group program
"The shift wasn't just in my business metrics," Emma notes. "It was in how I felt showing up every day as a coach. I stopped apologizing for my rates and started truly believing in the value I offer. Kay helped me see patterns I never would have found on my own."
Your Daily Business Growth Practice
From my experience working with new practitioners, consistent small steps create sustainable confidence. Here's what I recommend:
📱 Set three daily reminders with business-affirming "What if" questions
✨ Morning: Focus on your professional value
✨ Midday: Address a current business challenge
✨ Evening: Celebrate a possibility for tomorrow
Making It Practical: Your Business Growth Toolkit
Through working with practitioners at various stages of their business journey, I've found these implementation strategies most effective:
Before Client Calls:
Take 2 minutes to tap
Ask: "What if this is my best session yet?"
Focus on how you want to feel during the call
Before Setting Prices:
Write all your "What if" fears about money
Tap through them until they lose intensity
Create new "What ifs" about abundant possibilities
Before Creating Content:
Ask: "What if my message helps exactly who needs it?"
Tap to release perfectionism
Focus on connection over performance
The Bigger Picture
This work isn't just about managing business anxiety—it's about creating a practice that feels aligned with your values and vision. When you combine EFT tapping with the WHAT IF Protocol, you naturally:
💫 Make clearer business decisions
💫 Take aligned action with confidence
💫 Attract better-fit clients
💫 Create sustainable business growth
Your Next Steps
As an experienced EFT Practitioner, I've not only seen this protocol transform my clients' business hesitation into inspired action—I've experienced it in my own journey too. Whether you're just starting your practice, ready to raise your rates, preparing to be more visible, or scaling your business, there's a gentle, effective way forward.
Transformation begins with clarity about what's truly holding you back.
Start Here:
Choose one current business concern and create your own empowering 'What if' question
Download your free '30 Limiting Beliefs Guide' to identify your specific patterns
Go Deeper: Ready for personalized support? Book a free Strategy Call to explore how EFT can help you release these beliefs and build the thriving practice you're meant to have.
Remember, building a successful practice doesn't mean pushing through fear alone. With the right awareness, tools, and support, you can create sustainable growth that feels authentic, aligned, and deeply supported.
With warmth and support,
🌿 Kay
Note: The WHAT IF Protocol featured in this post was developed by Jackie Viramontez (Copyright 2020). As a Master Level 3 EFT Practitioner, I'm grateful to share this powerful technique with her permission.]